> ## Documentation Index
> Fetch the complete documentation index at: https://docs.zerorank.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Create AEO content

> Write new pages built to get picked up by AI answers.

AEO means Answer Engine Optimization — making your content easy for AI to find and quote ([glossary](/start/glossary)). ZeroRank helps you write pages built to get picked up by AI answers.

There are two ways to work. You can **create** a brand-new article from scratch. Or you can **optimize** a page you already have. Pick the tab that fits what you need.

<Tabs>
  <Tab title="Create">
    Start with nothing and let ZeroRank build a full article with you.

    <Steps>
      <Step title="Open Create content">
        Go to **Create content** in the app at [app.zerorank.ai](https://app.zerorank.ai).
      </Step>

      <Step title="Generate a brief">
        Tell ZeroRank your topic. It writes a brief first — a short plan for the article, with the main points to cover.
      </Step>

      <Step title="Check the brief">
        Read the plan. Change any part that does not fit. The brief shapes the whole draft, so get it right here.
      </Step>

      <Step title="Generate the full draft">
        ZeroRank turns the brief into a complete article. It writes in your brand voice and follows your rules.
      </Step>

      <Step title="Watch your AEO score">
        As you edit, ZeroRank scores the draft in real time. The score shows how ready your page is for AI answers. Keep editing until you are happy.
      </Step>
    </Steps>
  </Tab>

  <Tab title="Optimize">
    Already have a page? Get a score and a list of clear fixes.

    <Steps>
      <Step title="Open Create content">
        Go to **Create content** in the app at [app.zerorank.ai](https://app.zerorank.ai).
      </Step>

      <Step title="Add your content">
        Paste your existing text, or pick a page you have made before.
      </Step>

      <Step title="Get your AEO score">
        ZeroRank reads the page and scores it in real time. The score shows how ready it is for AI answers.
      </Step>

      <Step title="Apply the fixes">
        ZeroRank lists concrete changes that would raise the score. Apply the ones you want.
      </Step>
    </Steps>
  </Tab>
</Tabs>

## What the writer uses

ZeroRank does not write in a flat, generic voice. It pulls from a few things you set up.

* **Your Brand Kit.** This holds your brand voice and your writing rules. The draft sounds like you, not like a robot. Set it up in [Brand Kit](/improve/brand-kit).
* **Templates and briefs.** A brief is the plan for one article. Templates give each draft a clear, repeatable shape.

## Fixes it can apply

When you optimize a page, ZeroRank suggests changes that help AI engines read and quote it. These include:

* **Remove AI speech patterns.** It strips out the stiff, robotic phrases AI tends to overuse, so your page reads like a real person wrote it.
* **Schema generator.** It builds schema markup — hidden labels that tell engines what your page is about.
* **Improve structure.** It tidies your headings and sections so the key answers are easy to find.

<Note>
  Your plan sets how much content you can make each month. Starter gives you 3 article generations and 3 content optimizations. Pro gives you 12 and 12. Enterprise gives you more. Yearly billing saves up to 15%.
</Note>

## Publish your page

When the page is ready, send it where it needs to go. You can publish to WordPress or your own CMS straight from ZeroRank. A CMS, or content management system, is the tool that holds your website pages. See [Integrations](/integrations/overview) for the setup.

Every document keeps its **status** and its **versions**. Status tells you where the page stands, like a draft or finished. Versions save your earlier edits, so you can look back or roll back any time.

## Keep going

<CardGroup cols={2}>
  <Card title="Brand Kit" icon="palette" href="/improve/brand-kit">
    Set the voice and rules every draft should follow.
  </Card>

  <Card title="AEO score" icon="gauge" href="/improve/aeo-score">
    Learn what the score measures and how to raise it.
  </Card>

  <Card title="Integrations" icon="plug" href="/integrations/overview">
    Connect WordPress or your CMS to publish your pages.
  </Card>
</CardGroup>