> ## Documentation Index
> Fetch the complete documentation index at: https://docs.zerorank.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# What is ZeroRank?

> ZeroRank is an AI search visibility platform that helps teams track, analyze, and improve how their brand appears in AI-generated answers.

ZeroRank watches what AI engines say about your brand. Every day, it runs customer questions across platforms like ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, and more. It checks whether your brand appears in the answers, how visible it is compared to competitors, and which sources the AI uses to generate its responses.

Based on these insights, ZeroRank gives you recommendations and workflows you can use to improve your visibility and increase your chances of being mentioned in future answers.

The goal is simple: understand how your brand appears in AI-generated answers and identify opportunities to reach customers before your competitors do.

## Why this matters

People are increasingly getting answers from AI. Sometimes that means asking ChatGPT or Perplexity directly. Other times it means reading an AI Overview in Google instead of clicking through multiple search results.

These AI-generated answers often recommend products, compare solutions, and help people make decisions.

<Frame>
  <img src="https://mintcdn.com/zerorank/QDlqROnGHEJlvJFB/Google-AI-Overviews.png?fit=max&auto=format&n=QDlqROnGHEJlvJFB&q=85&s=1d3729e6f73912bb4ccd9428d338a95d" alt="Google AI Overviews" width="2114" height="1228" data-path="Google-AI-Overviews.png" />
</Frame>

If your brand isn't included in those answers, potential customers may never discover you.

ZeroRank shows you where you appear, where you don't, and what you can do to improve your visibility.

## The 7 AI engines we track

ZeroRank checks the same questions across seven AI engines every day:

* ChatGPT
* Perplexity
* Gemini
* Google AI Mode
* Google AI Overview
* Grok
* Bing Copilot

This gives you a single view of how your brand appears across the major AI platforms people use to discover products, services, and information.

## What does AEO mean?

AEO stands for Answer Engine Optimization. In plain words, it means making your content easy for AI to find and quote. (Learn more in the [glossary](/start/glossary).)

It is like SEO (Search Engine Optimization), but for AI answers instead of search results.

<Tip>
  Think of an AI engine as a quiz-show host. AEO is making sure your brand is the answer it gives.
</Tip>

## 6 things you can do with ZeroRank

<CardGroup cols={2}>
  <Card title="Track your AI visibility" icon="eye" href="/results/visibility-score">
    See how often AI answers mention your brand, with one easy score.
  </Card>

  <Card title="Watch your competitors" icon="users" href="/tracking/brands-and-competitors">
    Compare your brand to others and see who AI talks about more.
  </Card>

  <Card title="Track your citations" icon="link" href="/citations/citation-tracking">
    Find the websites AI points to as its sources, including yours.
  </Card>

  <Card title="Get clear recommendations" icon="lightbulb" href="/improve/recommendations">
    Get simple, ranked steps to help AI mention you more.
  </Card>

  <Card title="Create AEO content" icon="pencil" href="/improve/create-content">
    Write new pages built to be found and quoted by AI engines.
  </Card>

  <Card title="Run agentic workflows" icon="workflow" href="/workflows/overview">
    Set up tasks that run on their own, on the schedule you pick.
  </Card>
</CardGroup>

## Next step

<CardGroup cols={2}>
  <Card title="How it works" icon="arrow-right" href="/start/how-it-works">
    See how ZeroRank turns questions into answers you can act on.
  </Card>

  <Card title="Sign up and set up" icon="rocket" href="/start/sign-up-and-set-up">
    Start your free trial and add your first brand.
  </Card>
</CardGroup>