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A gap is a question where your competitors show up in AI answers but you do not. The AI already answers that question. It just names someone else, not you. Gaps live on their own page in the app. ZeroRank fills it with the spots where rivals are winning and you are missing.

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Why gaps are gold

A gap is the easiest kind of win, because most of the hard work is already done for you.
  • Someone is already asking the question. You do not have to guess what people want to know.
  • The AI is already answering it. There is real demand and a real answer.
  • The only thing missing is you. Your brand is the one piece that is not there yet.
A gap is like an empty seat at a table where everyone is talking about your topic. The chair is open. You just have to sit down.

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How ZeroRank finds gaps

Every day, ZeroRank runs your prompts (the questions we ask AI engines for you) and reads each answer. For each question, it checks two things:
  • Did the answer name your brand?
  • Did the answer name a competitor?
When a question names a rival but skips you, that is a gap. ZeroRank compares your presence to your competitors across all your tracked prompts and lists every one of those misses.

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Reading the gaps list

Each item on the list is one question where AI talks about your topic without you. Reading it tells you three useful things.
  • The question people are asking, in the same words AI hears it.
  • Who shows up instead — the rivals AI named in that answer.
  • The chance you are missing by not being there.
Scan the list and look for questions you would love to be the answer to.

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Turn a gap into action

A gap closes when AI starts naming you in that answer too. The way to get there is content that answers the question clearly, so AI can find and quote it.
1

Pick one gap

Choose a question that is close to what you sell. Start small, with one clear win.
2

Check what to do

Open recommendations for the exact steps ZeroRank suggests for that topic.
3

Make or improve a page

Use create content to write a clear page that answers the question. Publish it where AI can read it.
Once your page is live, ZeroRank keeps running the prompt. As answers begin to name your brand, that gap goes away.

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Start with the gaps closest to what you sell

You will not close every gap at once, and you should not try. Pick the ones that matter most to your business.
  • First: questions about the exact thing you sell. These bring the most ready-to-buy people.
  • Next: questions about your topic in general, where rivals are everywhere.
  • Later: questions that are only loosely related to you.
Working from “closest to your sale” outward means each win pays off the fastest.

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Keep going

Get recommendations

Follow the steps ZeroRank suggests to fill a gap.

Create content

Write a clear page that answers the missing question.