AEO
AEO
Answer Engine Optimization — making your content easy for AI to find and quote. Think of it like setting out clear signs so AI can spot you fast.
AI answer engine
AI answer engine
A tool that answers questions in full sentences instead of a list of links. ChatGPT, Perplexity, and Gemini are AI answer engines. We also call this an AI engine.
Brand mention
Brand mention
When an AI engine names your brand in its answer. It is like hearing your name come up in someone else’s conversation.
Chat
Chat
The answer an AI engine gave back. Each time we ask a question, we save the full chat so you can read it later.
Citation
Citation
A website the AI pointed to as its source. It is like the footnote at the bottom of a school report that says where a fact came from.
Competitor
Competitor
Another brand you want to compare yourself against. We watch when they show up in answers next to you.
Gap
Gap
A question where competitors show up but you do not. Think of it like an empty seat at the table that someone else took.
MCP
MCP
Model Context Protocol, a doorway that lets your AI assistant read your ZeroRank data. You ask your assistant a question, and it walks through that doorway to fetch the answer.
Prompt
Prompt
A question we ask AI engines for you. We run your prompts every day and save each chat that comes back.
Query fanout
Query fanout
The smaller questions AI asks itself behind one question. It is like a librarian breaking your one request into a few quick searches.
Rank / ranking
Rank / ranking
The position your brand takes in an answer compared to other brands. Ranking is the running record of those positions over time, like a leaderboard.
Sentiment
Sentiment
Whether the AI talked about you in a good, okay, or bad way. It is like the tone of voice someone uses when they mention you.
Source
Source
A website AI engines get information from. Sources are the books AI quotes from.
Tag
Tag
A label you create to organize prompts. Use tags like sticky notes to group prompts however you like.
Topic
Topic
A subject area you picked at setup that groups prompts. Think of topics like the chapters that hold related prompts together.
Visibility score
Visibility score
The share of AI answers that mention your brand. A higher score means your brand shows up in more answers.
Workflow
Workflow
A set of steps that runs tasks for you, like Lego blocks for tasks. You snap the steps together once, and they run on their own.
Workspace
Workspace
The shared home for your team and all its data. Everyone you invite works inside the same workspace.
Keep going
What is ZeroRank
See the big picture before you dive in.
How it works
Follow a prompt from question to answer.