Sentiment

Sentiment is whether the AI talked about you in a good, okay, or bad way. ZeroRank reads every answer that mentions your brand and sorts it into one of three groups.

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The three groups

Every mention of your brand lands in one bucket:

• Positive — the AI said something good about you. Shown in green.
• Neutral — the AI just mentioned you, with no clear good or bad feeling. Shown in amber.
• Negative — the AI said something not-so-good about you. Shown in red.

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How sentiment is shown

ZeroRank shows your sentiment two ways at once:

• A percentage split. A colored bar shows how your mentions divide between the three groups. For example, 70% Positive, 25% Neutral, 5% Negative.
• Mention counts. Under each group you see the real number of mentions. So you know if 5% Negative means 2 chats or 200.

The percentage tells you the shape. The count tells you the size. You need both. Five percent of a few mentions is small. Five percent of thousands is worth a look.

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Comparing this period to last

Next to each group you see a small badge. It shows how that group’s share changed from the period before. A green badge means the change is good news. A red badge means it is worth watching. For example, a bigger Positive share is good. A bigger Negative share is not. Use these badges to spot trends early. A slow rise in Negative is easier to fix than a big one.

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Comparing yourself to competitors

Your numbers mean more when you put them next to your rivals. A 90% Positive score sounds great. But it matters less if a competitor sits at 98%. Check the Brands and competitors page to see how each brand you track is described. Look for two things:

• Where a rival has more Positive mentions than you.
• Where you have more Negative mentions than a rival.

Those gaps show you where to focus next.

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What to do when negative sentiment grows

A rising Negative number is not a reason to panic. It is a clue. Follow it in two steps.

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Keep going