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Your visibility score is the share of AI answers that mention your brand. It is one number, shown as a percentage. In the app you will see it labeled % of AI responses mentioning your brand. Every day, ZeroRank runs your prompts (a question we ask AI engines for you) and reads each answer. Then it counts how many of those answers said your brand name. That count, turned into a percentage, is your visibility score.

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A quick example

Say ZeroRank collected 100 answers about your topic this period. Your brand was named in 45 of them.
  • 45 answers out of 100 = 45%.
  • So your visibility score is 45%.
The math is always the same: brand mentions, divided by total answers, shown as a percentage.

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How to read the change arrow

Next to your score you will see a small badge with a change number. This is the delta — how your score moved compared to the period before.
  • A green, plus number means more answers mentioned you than last time.
  • A red, minus number means fewer answers mentioned you.
  • A flat number means your score stayed about the same.
The delta compares this period to the one right before it. A single up or down day is normal. Watch the trend over a few weeks instead of one number.

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Compare against competitors

Each brand you track gets its own visibility score, including your competitors. That lets you see, side by side, who AI talks about most. If a rival’s score is higher than yours, AI is naming them more often than you. That gap is exactly what the rest of ZeroRank helps you close. See brands and competitors to set up the brands you compare.

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What counts as a good score?

There is no magic target. A “good” score depends on your industry, how many rivals you have, and how broad your prompts are. The score that matters most is higher than last month and higher than your competitors. Aim to climb your own trend line, not to hit a fixed number.

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How to raise your score

A low score means AI does not have enough clear, quotable info about you. Here is where to start.
1

Find your gaps

Open gaps to see which questions mention rivals but skip you. Those are your fastest wins.
2

Follow the recommendations

Check recommendations for the exact steps ZeroRank suggests for your brand.
3

Create content AI can quote

Use create content to publish clear pages that answer those missing questions.
As more answers start naming your brand, your visibility score climbs and the change arrow turns green.

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Keep going

Find your gaps

See the questions where AI names rivals but not you.

Get recommendations

Follow the steps ZeroRank suggests to show up more.