Ranking

When an AI engine answers a question, it often lists several brands at once. Maybe it names five hair clinics, or three running shoes. The order it picks them in matters. Being named first is better than being named last. The Ranking page shows where your brand lands in that order, next to your competitors.

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What “rank” means

Rank is your spot in the list when an AI answer names more than one brand.

• Named first? That is rank 1.
• Named second? That is rank 2.
• And so on down the list.

A lower number is better. Rank 1 means the AI talked about you before anyone else.

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What “average rank” means

One answer is just one moment. ZeroRank runs your prompts (the questions we ask AI engines for you) every day, across many AI engines. That is a lot of answers. So instead of one rank, you get an average rank — your typical spot across all of those answers.

• Average rank 2 means you are usually named near the top.
• Average rank 8 means you usually show up much later, after other brands.

Remember the rule: a lower number is better.

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The rankings table

The Ranking page is one table. Each row is a brand — yours and the competitors you track. Your own brand is marked with a You badge. Each row has these columns:

• # — the brand’s place in this table, with the strongest brand at the top.
• Brand — the brand’s name and logo.
• Visibility — the share of AI answers that mention this brand, shown as a percent. Higher is better.
• Sentiment — whether the AI talked about the brand in a good, okay, or bad way.
• Avg. Rank — the brand’s typical spot when it shows up in an answer. Lower is better.

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Comparing against competitors

Because every brand sits in the same table, you can line them up side by side. One glance tells you who the AI names most, who it ranks highest, and where you fit in. You can change the view to focus on what you care about:

• Sort the table by a column. Click a column header to put the best (or worst) brands at the top. Sort by Avg. Rank to see who lands first in AI answers.
• Search for a brand by name to jump straight to it.
• Export the table to a .csv file to keep a copy or share it.

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Watching change over time

Check the Ranking page often. Your goal is simple: a lower average rank and a higher visibility percent than last week. If a competitor’s average rank drops below yours, they are getting named first more often. That is a sign to look at what they are doing — and to work on your own content.

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A small example

Here is what a rankings table might look like for hair clinics: In this example, your brand is named in about a third of answers, and usually shows up around the third spot. Bosley is the one to catch.

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