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The Brand Kit is where you teach ZeroRank about your brand. You fill it in once. After that, everything ZeroRank writes for you uses it. That means every article and every workflow draft draws from the same place. So your content sounds like you, not like a robot. Open the Brand Kit from the Improve menu. It has three tabs. Let’s go through each one.

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The three tabs

This tab holds the words that make your brand yours. It is split into five parts.
The basics about your brand and who you sell to.
  • Name — what your brand is called.
  • URL — your website address.
  • About the brand — what you do, in a few sentences.
  • About your ideal customer — who you most want to reach.
  • Competitors — the other brands you race against.
  • Brand point of view — what you believe and stand for.
How your brand sounds when it talks.
  • Author persona — who is “speaking” in your writing. A friendly guide? A sharp expert?
  • Tone of voice — the mood of your words. Warm, bold, calm, playful.
The small rules that keep your writing tidy.
  • Writing rules — things to always do or never do. For example, “keep sentences short” or “no slang.”
  • Header case style — how you write headings. Sentence case (“How it works”) or Title Case (“How It Works”).
The nudge at the end that tells readers what to do next.
  • CTA text — the words on the button or link. A call to action (CTA) is the “do this next” message.
  • CTA destination — where that link sends people.
A real piece of your own writing for ZeroRank to copy.
  • Sample title — the headline of the piece.
  • URL — where it lives, if it is online.
  • Outline — the main points it covers.
  • Body — the actual text.
ZeroRank reads this to learn your style. This part matters most. More on that below.

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Where the Brand Kit gets used

Two big things lean on your Brand Kit:
  • Content generation — when you create content, ZeroRank writes it in your voice using the kit.
  • Workflows — your automatic workflows write drafts the same way, on a schedule.
Fill the kit once, and both get better at the same time.
The writing sample is your secret weapon. Paste in a real article you are proud of. ZeroRank copies its rhythm and style, so the writing sounds far more like you than rules alone ever could.

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Keep going

Create content

Write articles in your brand voice with one click.

Workflows overview

Put your Brand Kit to work on a schedule.